MANILA, Philippines - Mobile data now accounts for 86 percent of Globe’s mobile revenues making it the company’s strongest growth engine, its president and chief executive officer Carl Cruz said on Sunday.

In the second quarter of 2025, mobile data traffic rose by seven percent from the previous quarter as 5G usage grew even faster, with average daily mobile traffic rising by 58 percent since December 2024.

Cruz said that the shift in behavior mirrors a deeper transformation.

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“The way we use data today is a mirror of how we live. Every stream, every payment, every moment shared online is part of a larger shift. Our goal is to make those digital experiences seamless, safe, and rewarding for everyone, wherever they are,” he said.

Cruz said Globe is expanding both engagement and monetization, supported by rising 5G adoption and personalized offers tailored to customer behavior.

Globe: Mobile data helps drive national progress

The company said that mobile users consumed up to 33 percent more data on average, reflecting richer digital habits and stronger network performance.

“This reflects the growing role of mobile connectivity in how Filipinos work, learn, transact, and spend time online,” Cruz said.

Driven by improved yields and stronger participation in its digital platforms, the company’s core net income increased by 30 percent quarter-on-quarter.

“Hyper-personalized offers now reach more than 90 percent of Globe’s mobile base, allowing customers to access timely, relevant experiences that fit their daily needs,” Cruz said.

He said Globe continues to invest in a consistent and inclusive network experience, supported by self-service platforms like the GlobeOne app. The digital app helps customers take control of their mobile data, rewards, and promos, making it easier for them to manage their accounts anytime and anywhere.

Cruz said prepaid customers remain a strong growth segment, with offers that maximize value and encourage sustained mobile usage. “Globe’s strength lies in meeting customers where they are, whether in city centers or rural barangay, through a reliable, evolving network,” he emphasized. “At Globe, every connection is more than just data, it’s about empowering Filipinos to live more, do more, and thrive in a digital world.”